Dione UK Argan Oil Keratin Enrichment Shampoo (300ml)

Your hair is roughly 90% keratin. Heat, colour, chemical treatments and everyday washing slowly strip it out — that's when hair starts feeling rough, dry and frizzy. This shampoo puts it back.

Keratin: The building block of hair. Refills what damage strips out — smooths the cuticle, cuts frizz and rebuilds strength from the inside.

Gentle Cleansing Base: Sulfate-free surfactants that clean thoroughly without the harsh squeaky-dry feeling.

Full Ingredient List:
Aqua, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Laureth-5 Carboxylic Acid, Disodium Cocoamphodiacetate, Acrylates Copolymer, Cocamide MEA, Glycol Distearate, Cocamide DEA, Amodimethicone, Cetrimonium Chloride, Trideceth-10, Parfum, Polyquaternium-10, Palmitamidopropyltrimonium Chloride, Sodium Hydroxide, Macadamia Ternifolia Seed Oil, Hydrolyzed Keratin, Argania Spinosa Kernel Oil, DMDM Hydantoin, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride.

1.  Wet — Soak your hair fully with lukewarm water — warm opens the cuticle so the keratin can get in.

2.  Apply — Take a coin-sized amount into your palms. A little lathers a lot.

3.  Massage — Work it into your scalp and lengths for 2–3 minutes. Don't rush this bit — it's where the cleansing happens.

4.  Rinse — Rinse thoroughly until the water runs clear.

5.  Repeat if needed — Second wash only if hair was very oily or heavily product-loaded.

6.  Condition — Follow with Dione UK Keratin Conditioner to seal in the smoothness and shine.

For All Hair Types: Dry, damaged or normal — and works for men and women both.

Sulfate & Paraben Free: A gentle, safe cleanse that never strips your hair's moisture.

Keratin-Enriched: Rebuilds strength and body, patching up damage strand by strand.

Deep Cleansing: Clears out buildup and refreshes the scalp so hair grows happy.

Boosts Elasticity: More bounce, less snap — fewer split ends and breakage.

Softness & Shine: Leaves hair smooth, soft and genuinely glossy, not greasy.

For All Hair Types: Dry, damaged or normal — and works for men and women both.